So, You Want
To Be an Olympic Sponsor?
BY CAROLINE REYNON

Hoffman Hong Kong’s Caroline Reynon takes a look at the high stakes of sponsorship at the
2008 Summer Olympics in Beijing

In terms of sheer size and global recognition, the Olympics is, by far, one of the biggest and most lucrative sporting events in the world. Its ability to command the focus of the media and the attention of the entire world is incomparable.

With such influence, the Olympics has become more than just a grand congregation of athletes from all over the world. It has been virtually transformed from a venue of friendly sports competition into a major marketing spectacle.

Sailing Lessons
BY SARAH LAFFERTY

Hoffman Europe’s managing director explores the similarities between succeeding in sailing and business

In 1998, after only a year establishing myself in London,
I took a sabbatical to sail in an amateur yacht race that would take me from Plymouth, England to Hong Kong via Madeira, The Bahamas, Cuba, Panama, The Galapagos Islands, Hawaii, Japan and Shanghai. It taught me a lot about myself and how I relate to other people, and it made me think hard about the future. It also taught me some very important lessons about business and teamwork.




Media Magazine Showcases
Hoffman’s Chris Tang

Managing Director of Hoffman Asia Pacific Chris Tang was highlighted in a recent issue of Media magazine focused on the “Mainland PR Perspective.” In the article she shares her expert analysis of a number of events that have shaped China’s PR industry this year.

Major Japanese Newspaper Spotlights Hoffman Japan
Fuji Sankei Business i features Hoffman’s Shingo Nomura

Hoffman Asia Mentioned Twice in Media Magazine
October 16 issue includes the Agency in two articles

Hoffman’s Cathy Yu Featured in Marketing Interactive
Piece details her most memorable client pitch

Hoffman’s Brian Bae Published in Korea IT News
Article addresses the growth of the tech industry in Korea

Hoffman Showcased on EETV
Segment highlights the Agency’s business in Taiwan

Marketing-Interactive: The Lost Art of the Yarn
Tay Kuan Yan, general manager of Singapore and ASEAN,
examines storytelling in PR

The Firm Voice Tackles the Challenge of Going Global
Lou Hoffman offers commentary in the article

Hoffman Dominates Brain Magazine in April
The Agency is featured three times in the Taiwanese magazine

HA Featured in Winning PR Campaigns Column
Bulldog Reporter highlights broadcast efforts for Sony

Hoffman Featured in Taiwanese Magazine
Article addresses high-tech PR opportunities in the country

O’Dwyer’s Releases Top 10 List for Tech Agencies
Hoffman ranks No. 6

Thought Leadership Campaign Lands Fenwick & West in BusinessWeek – Four Times
Hoffman successfully raises the profile of a Silicon Valley law firm

Investor’s Business Daily: 10 Secrets to Success
Piece highlights the Agency’s insights on global business

’Tis the Season for Gift Guides
The Hoffman Agency jingles all the way to high-impact holiday coverage for our clients

Entrepreneur Magazine: Brain Drain
The Agency is featured in this November 2007 article

Council of Public Relations Firms Announces 2008 Board of Directors
The Agency’s Lou Hoffman is elected to the board

The “Wild West” of Web 2.0
PR Newswire’s Michael Prantikoff recently visited the Agency to discuss this new frontier

Friendster Heads East
Hoffman helps the social networking giant take its PR program to Greater China

Inc.: Six Ways To Open an Overseas Office
Article takes readers behind the scenes of the Agency’s global expansion


WORLDWIDE
70 North Second Street
San Jose, CA 95113
+1 (408) 286-2611
 
ASIA PACIFIC
The Workst@tion
16th Floor
43 Lyndhurst Terrace
Central, Hong Kong
+852 2581-9380
 
EUROPE
Garden Studios
11-15 Betterton Street
London
WC2H 9BP
+44 (0)20 7470 8762



Ten Pitfalls of International PR

No. 1 “Americanitis”

Some U.S. executives think that having a high profile in the domestic market guarantees a hero’s welcome when they land on foreign shores. After all, why shouldn’t the image they’ve spent years building in the U.S. magically cross the Atlantic and Pacific, conform to local societies, adapt to local market nuances and reach out to their targeted constituencies?