The Hoffman Agency Global Technology Public and Media Relations Based In Silicon Valley, California

 

Environmental Public Relations Ideas

Don’t Talk the
Talk If You Can’t Walk the Walk
BY CHRIS TANG

Suggestions on how companies should handle “green” marketing

In recent years, environmental awareness and sustainability have become the core mission statement of most companies. The idea of being branded as “green” appealed to many businesses, especially when environmental issues were pushed to the forefront of consumer consciousness.

Sailing Lessons
BY SARAH LAFFERTY

Hoffman Europe’s managing director explores the similarities between succeeding in sailing and business

In 1998, after only a year establishing myself in London,
I took a sabbatical to sail in an amateur yacht race that would take me from Plymouth, England to Hong Kong via Madeira, The Bahamas, Cuba, Panama, The Galapagos Islands, Hawaii, Japan and Shanghai. It taught me a lot about myself and how I relate to other people, and it made me think hard about the future. It also taught me some very important lessons about business and teamwork.




Social Media Public Relations In Asia

Media Magazine Showcases
Hoffman’s Chris Tang

Managing Director of Hoffman Asia Pacific Chris Tang was
highlighted in a recent issue of Media that examined the social
media landscape.

Chui Sui Central: Government 2.0
Hoffman’s Chris Tang contributes a piece on how the Internet is changing the government in China

Storytelling and the Quest for Business Success
Lou Hoffman interviewed in one+ magazine article

Agency Joins the Cloud
IT Director Linda Wilson contributes to Inc. Magazine

Executive Perspective on Effective PR
BNET interviews Lou Hoffman

MySpace Positions for a Comeback
Agency relates Friendster work with MySpace

New Demands Change the Future of Corporate and Agency PR
A multi-disciplinary background will be essential for the pros of tomorrow

Light-hearted Predictions for PR in 2010
Lou Hoffman ponders what’s in store for the communications industry

Why U.S.-style Social Media Doesn’t Play in China
Wei Wang contributes to ReadWriteWeb

Hoffman Offers New Gift Guide and Product Reviews Services
Offerings help CE companies maximize reach and drive sales

Agency Wins Award for Volunteerism
Silicon Valley Toxics Coalition recognizes Agency’s efforts

Hoffman Contributes Guest Column to SiliconValleyWatcher
Post addresses the future roles of PR

Hoffman Europe Wins SABRE Industry Award
Team recognized for launch of client Sarantel

Agency Supports the First of Only a Few IPOs of 2009
Client SolarWinds starts trading on the NYSE

Inc. Showcases Innovative Businesses
Hoffman’s move to China included in piece

Media Relations and Social Media in Asia
Chris Tang speaks at conference

Hoffman Korea Covered in Semiconductor Network
Article focuses on environmental public relations and social media

Shirley Wang Contributes to Chief Brand Officer
Piece explores the link between social welfare programs and marketing

Chris Tang Featured in Two Korean Magazines Regarding Green Marketing Issues
The Economist and the publication of the Korean Federation of Advertising Associations highlight Tang’s expertise

Managing Those New to the PR Workplace
Hoffman’s Dong Chen gives his viewpoint on working succesfully with young professionals

Agency Featured in “Winning PR” Column
Article focuses on Hoffman’s efforts to land thought leadership coverage in the business press

Social Networking Across Asia
Hoffman’s Reiko Sakabe examines different approaches to social networking in Asia

The Hoffman Agency Asia Wins PR Award
Firm’s work for client Google recognized at event

R.I.P. Controlled Public Relations Messaging
Lou Hoffman contributes a piece to VentureBeat on social media
and the future of PR

Chris Tang Contributes to Media Magazine
Article examines how to regain trust in the wake of a crisis

Major Japanese Newspaper Spotlights Hoffman Japan
Fuji Sankei Business i features Hoffman’s Shingo Nomura

Hoffman Asia Mentioned Twice in Media Magazine
October 16 issue includes the Agency in two articles

Hoffman’s Cathy Yu Featured in Marketing Interactive
Piece details her most memorable client pitch

Image Building for Startup Ventures
Lou Hoffman contributes to Resource Nation

More articles ...

 


WORLDWIDE
70 North Second Street
San Jose, CA 95113
+1 (408) 286-2611
 
ASIA PACIFIC
The Workst@tion
16th Floor
43 Lyndhurst Terrace
Central, Hong Kong
+852 2581-9380
 
EUROPE
Garden Studios
11-15 Betterton Street
London
WC2H 9BP
+44 (0)20 7470 8762

Global Public Relations In Asia

Ten Pitfalls of International PR

No. 1 “Americanitis”

Some U.S. executives think that having a high profile in the domestic market guarantees a hero’s welcome when they land on foreign shores. After all, why shouldn’t the image they’ve spent years building in the U.S. magically cross the Atlantic and Pacific, conform to local societies, adapt to local market nuances and reach out to their targeted constituencies?