DEFINING HIGH-TECH
PUBLIC RELATIONS

Effective technology public relations is all about making connections.

Customers. Journalists. Bloggers. Analysts. Prospects. Podcasters. Government officials. TV producers. Gadflies.

The Hoffman Agency knows how to connect clients with these audiences through a combination of traditional PR and Web 2.0 approaches. Whether it’s contacting a journalist via Facebook, harnessing client resources to comment on blogs, or building content for one-off stories, our programs strive for ongoing engagement.

Toward this end, we recognize that making connections in the outside world requires connections within our own corridors. Building a company culture that perpetuates teamwork and knowing each other makes a difference.

Of course, the challenge of creating true teamwork takes on even greater complexity as a global public relations agency. To overcome this obstacle, we’ve implemented cross-country training, the “Building Bridges” program and other activities all designed to make Agency connections.

The upshot: When we’re driving a public relations program across Asia Pacific, Europe and the United States, the virtual global team members actually know each other (what a concept) and have a stake in each other’s success.

It’s an approach that makes a difference for our employees and ultimately for our clients.